Spatial Design
The aim of this section is to establish the strategic parameters in order to bring our brand alive in physical & experiential spaces. All resources, materials, elements and references are aligned to express our brand’s retail environment.
Our company values are the verbal expression that drive us in everything we do and how we do it.
Dare
Drive
Different
Values translation to retail experiences
Dare → Innovation
Drive → Boldness
Different → Impact
Innovation
Creating a unique retail space aligned with brand principles necessitates innovation.
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Visual honesty, openness, and fluidity are essential. Embrace universal design and cutting-edge technology to accommodate diverse needs.
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Use eco-friendly materials, energy-efficient lighting, and engage with your community for positive impact practices. Incorporate transparent elements and a flexible layout to foster openness and adaptability.
Boldness
Embraces the Go-Beyond mindset, constantly pushing boundaries, and actively seeks engagement our users.
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The digital semiotic plays a key role in the space. The easy in spaces comes through the digital/software elements that are incorporated to it. Aiming at always facilitating the experience by making it simpler, smarter, highly practical and aligned to the user expectations of online/digital UX.
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Provide solutions that surpass expectations and elevate the experience. Embrace the latest technological tools to streamline tasks, improve efficiency, and create a more convenient and enjoyable lifestyle spirit. By harnessing the power of technology, empowers individuals with the benefits of progress, making their lives easier and more fulfilling.
Impact
In a retail environment, it is crucial to create a trustworthy, human-centered space that prioritizes customer focus.
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Dressed-down design to create a casual and accessible sensation. Highly design-driven interior design elements. Honest space is a way to communicate trustworthiness, authenticity and the straightforward assurance that “what you see is what you get”.
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As fast growing company where we aim to facilitate people’s life, we must approach a Customer-centric strategy empowering the base of our business by placing our customer first. Provide a positive experience and build long-term relationships.
User Flow Strategy
1 – Inspire
How we become a destination for consumers; somewhere they want to hang out and be excited, surprised, entertained or motivated.
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Brand vision & promise through content:
• Brand video: show in less than a minute what we stand for
• Society promise: show we care about them & Earth (digitally or one-to-one). Aiming we share same values & goals
• Digital-savvy approach: proof they’ve got access to everything in one hand. What you see is what you get
• Modular & furniture display: feel cozy and warm. -
• Optimistic
• Forward-thinkers
• Innovation enablers
2 – Inform
How we facilitate brand communication and brand knowledge; be it on products, services or overall brand vision.
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Deliver the proof of our brand existence:
• Data: show real data & facts reliable to their expectations & needs
• Relevant insight: teach through information given we care about their needs and daily basis. We are part of their lifestyle
• Share: we don’t own the data, we share it so they can choose from a trustworthy environment -
• Easy-to-understand
• Real solutions
• Care about environment & savings
Three key objectives
When we design physical spaces, we’re designing for experience. Having a clear ambition on what these experiences must trigger in our target user helps us understand the role that each of the design principles plays in the space.
3 – Interact
How we encourage a natural exchange between consumer and brand, both on a physical and digital level (i.e. one to one, data, creative expressions, etc.)
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Product experience:
• Engage: real product expression & interaction. Intuitive charging experience
• Dating: keep the hive through easy purchase process in three steps: personal specs > purchase > installation date. Besides, send/share a memory of the experience
• Post experience: keep the relation alive with weekly/monthly key insights via CRM -
• Free & Confident
• Reliable & ease of usage
• Ownership
Events Guidelines
From product to solution approach.
We have created a beautiful guideline for you to cover your key Events. Based on a modular design, Wallbox features the different solutions divided by relevance and target segmentation.
Still hundry? We will post our amazing Events & Fairs images soon!