Co-branding, also known as brand collaboration, is where our brand comes together to create and promote a joint product, service, or campaign. It involves combining the strengths, resources, and reputation of each brand to create a unique offering that leverages the equity of both entities.

This offers the advantage of reaching new customers, creating innovative products or experiences, boosting brand visibility. Partnerships can create a halo effect, where the positive associations of one brand transfer to the other, bolstering trust and credibility among consumers.

Sponsorships enables us to align ourselves with shared values and target specific demographics, enhancing brand relevance, resonance and loyalty. Both brands can tap into new opportunities creating a positive brand association, as consumers often perceive sponsored brands as trustworthy and credible. A well-executed sponsorship can yield valuable customer engagement.

Collaborations give Wallbox a great opportunity to explore different creative territories. We have permission to push our own boundaries and go to places where a brand would not go on its own.